How to Use QR Codes for A/B Testing
Table of Contents
Why Test QR Destinations?
A QR code is a traffic source. Like any traffic source, it can be optimized. With dynamic QR codes, you can test different landing pages, offers, or calls to action.
Things You Can Test
- Two different landing pages
- Different discount offers
- Different product pages
- Different lead forms
- Different app install flows
What to Measure
Look at scan-to-conversion rate, bounce rate, and business outcomes like leads, purchases, or bookings.
Bottom Line
A QR code should not be treated like a static graphic. It can be a measurable campaign tool.