How to Use QR Codes in Direct Mail
Table of Contents
Why QR Codes Fit Direct Mail
A postcard or flyer can create attention, but a QR code makes it easy to continue the journey immediately.
Good Direct Mail Destinations
- Special offers
- Booking pages
- Product pages
- Event signups
- Personalized landing pages
Best Practice
Give the code a clear benefit and keep the mobile destination tightly aligned with the printed message.