Tracking & Analytics Mar 27, 2026 · 1 min read

How to Use UTM Tags With QR Codes

Table of Contents

What UTMs Do

UTM parameters add tracking detail to a URL so analytics platforms can identify the campaign source, medium, and name.

They make it easier to separate QR traffic from other traffic and compare different assets such as posters, flyers, or packaging variants.

Use a consistent naming convention. Clean reporting starts with clean tagging.

Using one QR code everywhere is simple, but multiple codes often provide much better reporting and control.

The right reporting rhythm depends on whether your QR code is part of an active campaign or an evergreen asset.

Comparing printed QR campaigns is easier when you set them up for attribution from the start.

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